The words we choose to say and how we choose to say them MATTER. We remember when people put us down, crush our spirit and self-esteem, and plant doubt in us. More importantly though, we think of all the words that lift our spirits and give us hope to pursue our own, personal true success! We must choose our words carefully. What we say sticks with people — the hurtful as well as the helpful. What do you want your words to do?